Rebrand: Advanced Data Tables for Gravity Forms

The name#

After two years of friendly arguments, we landed on Advanced Data Tables for Gravity Forms. It’s longer. It’s plainer. It’s also exactly what the plugin does, which matters more in a directory full of one-word plugin names that mean nothing.

The slug, the shortcode ([gravity_table]), the class names, and the website domain (this one) all stay the same. Only the public name changed.

What else shipped in 4.1.0#

The rebrand was bundled with the Native Thickbox integration, the first time the “Add New Entry” button opened a real, isolated, theme-proof popup instead of a tab navigation hack.

Why Thickbox?#

Thickbox ships with WordPress core. That means:

• Every site already has it loaded
• It’s accessibility-tested by the core team
• It plays nicely with admin focus trapping
• It survives every WP core update without us touching a thing

We considered building our own modal. We are glad we didn’t.

Iframe isolation#

The new entry form renders inside an iframe. This sounds heavy until you remember what it prevents:

• Theme CSS resetting GF’s input styling halfway through a session
• jQuery plugins on the host page intercepting form submission
• Conditional logic firing on the wrong DOM nodes

The cost is a 30ms iframe boot. The benefit is a form that looks identical on every theme we’ve tested it against, including ones that aggressively reset everything.

Mobile popup that actually works#

The popup now uses 80% width with a 900px max-width. On a phone that means the form fills the screen with breathing room. On a 27” monitor it doesn’t stretch into an unusable 1800px wide line.

Upgrade notes#

• All existing tables continue to work without changes
• The shortcode name is unchanged
• The PHP class hierarchy is unchanged
• Only the user-facing labels and documentation reference the new name

If you’re scripting installations, no wp plugin install slug change is needed.